What I do | Product Launches | Writing | Videos | Testimonials | Contact
Combining a technical and creative background in New York City, NY or Boston, Massachusetts to help hardware and software teams tell the stories of their products. Currently an AI-native Product Marketing Manager at OpenGov.
Recently, I joined OpenGov to lead Product Marketing for the Public Service Platform and Government App Builder.
The Public Service Platform story brings together OpenGov’s product offerings under a single unified product vision to modernize government workflows and ERPs. Government App Builder helps public sector organizations address operational gaps and build digital workflows without adding complexity. Learn more about OpenGov →
I spent the previous 5 years at Tulip, working with 11+ product teams to launch new software, hardware, and ecosystem products and narratives for Tulip’s Frontline Operations platform. Learn more about Tulip →
From working with product teams on launches, to building compelling messaging for commercial teams, to leading release notes programs, product led-growth initiatives, and working with industry analysts.
↗I hold a bachelor's degree in Management Engineering and Operations from Worcester Polytechnic Institute, where I completed complex long-term projects in London, UK and Reykjavik, Iceland.
I also worked as a Digital Asset Manager and Photographer for the WPI Office of Marketing and Communications.
↗
“Jemma is awesome. Great writer. Great marketer. Great energy. They have solid PMM, pricing, and positioning perspective, and the right combo of insight + ability to communicate key considerations. This makes working together in a fast paced environment very easy.”
- Olga S., Product Management Lead
“I'm always thrilled when I get to work with Jemma on projects and the events from last year were no exception. Jemma is always a team player and is willing to step in and help out and provide expertise and feedback.”
- Elise J., Head of Corporate Marketing
“Honestly, I love working with Jemma. I'll keep this short, but here is what I really appreciate: They’re a great partner. They’re very understanding and compassionate. They understand working with multiple stakeholders and are able to be flexible.”
- Mark F., Ecosystem Team Lead
“Jemma is great - working together has proven to be a solid pairing - The prep for Frontline Copilot was a team effort and it wouldn't have been possible without her.”
- Pete H., Product Management Lead
“We were lucky to recruit Jemma, and they are the type of talent you want on your team. They’re smart, proactive, diligent, and consistently have a very positive attitude toward work, and everyone around them.”
- Rick C., Head of Field Marketing, Americas
“Jemma has a creative eye and a knack for understanding technical equipment and programs. Jemma was delightful to work with and fit in very well with our creative team, and would surely be an asset to any organization.”
- Jacleen B., Creative Director, Marketing
The purpose of product marketing is to align the company's value and capabilities with market and customer needs. It is responsible for providing a clear explanation of how and why the company and its products are valuable, and for driving expansion by demonstrating this value. Good product marketing influences every stage of the customer journey, from awareness and consideration to evaluation and onboarding.
To get there, product marketing teams need to develop:
Good product marketing can help a company achieve its goals by improving the effectiveness of the marketing team with a thorough understanding of the product, increasing the efficiency of the commercial teams through targeted content and right-fit sales strategies, and providing buyers and users with relevant content to advance in their journey. Finally, product marketing helps the product team respond more quickly to market, segment, analyst, and competitor news.
I love Emma Stratton's work on punchy messaging. Great messaging and positioning starts with VBF.
Google Workspace, Figma, TickTick, Atlassian, Gong, Sigma, Looker, ChatGPT Enterprise, Guru, Arc Browser, Shottr, Screen Studio, Descript, DeepL Write, Salesforce, Product Marketing Alliance, Camo, ColorSlurp, Alcove, Screely.
You made it this far. Rapid fire fun facts. Go →